Luke BrightFreelance Creative Director from London

Specialising in design and art direction, my work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.
       I’m a collaborative creative developing big ideas with meticulous attention to detail. With a background within agency environments, I manage complex projects that require a seamless blend of strategic collaboration and independent exploration.
      I immerses myself in projects, delving into the intricate ecosystems of their subjects to uncover insights and craft compelling stories. I deliver innovative and impactful creative solutions by balancing teamwork with thoughtful research.

Sports Direct
Beat The Quit
@ Stereo Creative
  • Concept and creative direction for the original Sports Direct ‘Beat the Quit’ annual campaign that pushes through our wintery excuses. 
  • Director: Zac Ella
  • Photos: Ben Cole
  • Copy: Sophie Everett
  • Design: Ethan Roberts