Luke BrightFreelance Creative Director from London
Feed Overview

Specialising in design and art direction, my work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.
       I’m a collaborative creative developing big ideas with meticulous attention to detail. With a background within agency environments, I manage complex projects that require a seamless blend of strategic collaboration and independent exploration.
      I immerses myself in projects, delving into the intricate ecosystems of their subjects to uncover insights and craft compelling stories. I deliver innovative and impactful creative solutions by balancing teamwork with thoughtful research.

Adidas SS25 Predator
Goal Hunter Pack
@ Attitude Berlin
  • Concept and creative direction for Adidas’ SS25 hype drop Predator’s that reimagined the 2002 Mania champagne colour-way. 
  • Photos: Tarek Mawad
  • DOP: Carlos Feher
  • Style: Ana Murillas
  • HMU: Lucas Margarit & Fernando Torrent
  • Art Direction: Nic Hayman
  • Design: Juan Botero



Adidas Football
Euro 2024 Lifestyle
@ Attitude Berlin

  • Creative direction for Adidas’ Euro 2024 social-media splash kit. Making sure Adidas’ kits spread further than the pitch. 
  • Photos: Niall Hodson
  • Style: Ellie Rimmer
  • Art Direction: Alexandra Ros



Nike Move To Zero
Get ‘Em Back In The Game
@ R/GA London
    Campaign visual & art direction for digital and OOH placements across Europe to give old gear a new lease of life.
  • Photos: Qiu Yang
  • DOP: Sam Vis
  • Style: Indiana Roma Voss & Benjamin Samsodien
  • Concept: James Yeats Smith
  • Art Direction: Jamie McIntyre
  • Design: Mario Cesar




Nike Global
A Year in Review
@ R/GA London


  • Campaign visual direction for global digital campaign that celebrates the progress Nike members have made throughout 2022.
  • Director: Molly Mills
  • Concept: James Yeats Smith
  • Art Direction: Jamie McIntyre
  • Design: Mario Cesar




Sports Direct
Beat The Quit
@ Stereo Creative
  • Concept and creative direction for the original Sports Direct ‘Beat the Quit’ annual campaign that pushes through our wintery excuses. 
  • Director: Zac Ella
  • Photos: Ben Cole
  • Copy: Sophie Everett
  • Design: Ethan Roberts




Nike EMEA
Promo Visual Language
@ Stereo Creative


  • Creative & design direction for Nike EMEA’s refreshed digial and retail Promo Visual Language. A playful kaleidoscopic effect entices while a metallic, futuristic palette gives a premium feel. 
  • 3D Design: Tom Bacon & Bruno Faiotto




Nike London
SNKRS x Liv Jank
@ Stereo Creative


    Creative & design direction launching ‘SNKRS by London’. An event celebrating community and creativity. Their first IRL event in 18 months after the Covid lockdowns.
    Photos: All exhibitors
    BTS photos: Morprime
    3D Design: Tom Bacon




FAR Skate Foundation
Brand Identity and Website
@ Stereo Creative


  • Creative & design direction giving FAR a singular identity that would give their brand a centre of gravity and appeal to skateboarding subcultures and corporate sponsors alike.
  • Design: James Lunn
  • Motion: Danny Jak Midwinter & Kirsty Deacon




MAIUM
Brand Refresh and Website
@ Stereo Creative


  • Creative & design direction taking MAIUM from a two-strong start-up into a fully-fledged fashion brand with seasonal collections
  • Design: Tamati Turnbull
  • Website: Tom English & Jason Michael




BBC Northern Ireland
The Troubles Collection
@ Stereo Creative


  • Creative & design direction for an OOH and digital campaign using The Troubles’ 50th anniversary to turn sensitive subject matter into essential viewing for under 35s.
  • Design direction: Gavin Day
  • Motion: Charlie Keeper
  • Design: Lauren Harewood & Francois Blanchard