Luke BrightFreelance Creative Director from London

Specialising in design and art direction, my work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.
       I’m a collaborative creative leader developing big ideas with meticulous attention to detail. With a background within agency environments, I manage complex projects that require a seamless blend of strategic collaboration and independent exploration.
      I immerses myself in projects, delving into the intricate ecosystems of their subjects to uncover insights and craft compelling stories. I deliver innovative and impactful creative solutions by balancing teamwork with thoughtful research.
     
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Adidas SS25 Predator
Pure Victory
@ Attitude Berlin
  • Concept and creative direction for Adidas’ global SS25 Predator campaign showcasing our players and their obsession with the boots that gives them goals. 
  • Photos: Tarek Mawad
  • DOP: Carlos Feher
  • Style: Ana Murillas
  • HMU: Lucas Margarit & Fernando Torrent
  • Art Direction: Nic Hayman
  • Design: Juan Botero