I’m a collaborative creative leader developing big ideas with meticulous attention to detail. With a background within agency environments, I manage complex projects that require a seamless blend of strategic collaboration and independent exploration.
I immerses myself in projects, delving into the intricate ecosystems of their subjects to uncover insights and craft compelling stories. I deliver innovative and impactful creative solutions by balancing teamwork with thoughtful research.
Experienctial Retail Toolkit
@ Attitude Berlin
- Concept and creative direction for Adidas’ global SS25 Predator retail toolkit, giving the boots an environment to be obsessed over.
- 3D Design: Angelo Hearn, Felipe Arango, Joel Atkinson, Mitchell Brentnall & Henry Wong
- Art Direction & Design: Nic Hayman, Juan Botero, Keano Anton & Conor Culhane