Luke Bright is a Design Director and Creative Lead working at Stereo Creative specialising in creative direction, art direction, graphic design and identity systems for brands and campaigns in fashion, lifestyle and entertainment industries. 


My work has won industry awards and has been featured in both Creative Review and D&AD annuals.



Contact

luke@lukebright.com
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Luke Bright is a Design Director and Creative Lead currently working at Stereo Creative specialising in creative direction, art direction, graphic design and identity systems for brands and campaigns in fashion, lifestyle and entertainment industries.

My work has won industry awards and has been featured in both Creative Review and D&AD annuals.




Sports Direct

Beat The Quit

@ Stereo Creative 2021

‘Beat the Quit’ personified the dread we feel when winter training arrives. We concepted, wrote, art directed and produced a fully-integrated campaign to get our winter mantra out there.

By revelling in the buzz we feel when we push through our excuses and driving to specialised product, we removed the barriers to winter activity. Accompanied by in-store promotions, product-specific cutdowns and hundreds of social activations, we kept athletes going when everything told them to stop.

Collaborators: Sophie Everett, Ethan Roberts, Matt Fryer, Zac Ella & Agile Films

Responsibilities: Creative/Art Direction & Design Direction

Nike EMEA

Promo Visual Language

@ Stereo Creative 2021

Working with Nike to refresh their promotional visual centre, we wanted a direction that brought the brand and its members closer together.

We created an identity that was full of kinetic energy. A playful kaleidoscopic effect entices while a metallic, futuristic palette gives a premium feel. The 3D assets can be mixed and matched across campaigns, giving the toolkit flexibility and a longer lifespan.

Collaborators: Tom Bacon, Bruno Faiotto & Oliver Huber

Responsibilities: Creative/Art Direction

Nike London

SNKRS x Liv Jank

@ Stereo Creative 2021

Working closely with the Nike London SNKRS team in November 2021, we helped launch ‘SNKRS by London’ – A Celebration of Community and Creativity, curated by SNKRS regular photographer Liv Jank.

Being their first IRL event in 18 months after the Covid lockdowns, we created an identity reflective of the community and partnered with Morprime to capture recap content to attract members to keep their eyes peeled for future events.

Collaborators: Tom Bacon, Morprime & Danny Jak

Responsibilities: Creative/Art Direction & Design Direction

Mike’s Pizza

Brand Identity

@ Freelance 2021


Three things to define Mike’s:
Pizza/Bread = Tradition
Community = Authenticity
Peckham = Creativity & Personality

Mike’s makes a point of existing in one of London’s most creative settings. Inspired by fashion, music labels and any other brand centred around creativity, Mike’s identity can have one unifying logo but also be a platform for ‘play’.

Responsibities: Creative Direction & Design

FAR Skate Foundation

Brand Identity and Website

@ Stereo Creative 2021


Non-profit education and skateboarding organisation FAR Skate needed a singular identity that would give their brand a centre of gravity and appeal to skateboarding subcultures and corporate sponsors alike. Stereo was delighted to step up to the challenge on a pro bono basis.

Collaborators: James LunnDanny Jak Midwinter & Kirsty Deacon

Responsibities: Creative Direction, Design Direction & Headline Copy.

©LUKEBRIGHT2022