Luke Bright is a Design Director and Creative Lead working at R/GA London specialising in creative direction, art direction, graphic design and identity systems for brands and campaigns in fashion, lifestyle and entertainment industries.
My work has won industry awards and has been featured in both Creative Review and D&AD annuals.
Contact
luke@lukebright.com Sports Direct
Beat The Quit
@ Stereo Creative 2021
‘Beat the Quit’ personified the dread we feel when winter training arrives. We concepted, wrote, art directed and produced a fully-integrated campaign to get our winter mantra out there.
By revelling in the buzz we feel when we push through our excuses and driving to specialised product, we removed the barriers to winter activity. Accompanied by in-store promotions, product-specific cutdowns and hundreds of social activations, we kept athletes going when everything told them to stop.
Collaborators: Sophie Everett, Ethan Roberts, Matt Fryer, Zac Ella & Agile Films
Responsibilities: Creative/Art Direction & Design Direction
By revelling in the buzz we feel when we push through our excuses and driving to specialised product, we removed the barriers to winter activity. Accompanied by in-store promotions, product-specific cutdowns and hundreds of social activations, we kept athletes going when everything told them to stop.
Collaborators: Sophie Everett, Ethan Roberts, Matt Fryer, Zac Ella & Agile Films
Responsibilities: Creative/Art Direction & Design Direction