Luke Bright is a Design Director and Creative Lead working at R/GA London specialising in creative direction, art direction, graphic design and identity systems for brands and campaigns in fashion, lifestyle and entertainment industries.
My work has won industry awards and has been featured in both Creative Review and D&AD annuals.
Contact
luke@lukebright.com Nike London
React Hyperset
@ Stereo Creative 2020
With limited presence among a grassroots netball audience, Nike asked us to launch their first ever netball shoe on their owned social channels. But rather than just list product benefits, they wanted to elevate the vibrancy and athleticism of a widely misunderstood sport with something that would resonate with real players.
Shot socially distanced during Covid restrictions.
Talent: England Roses – Sasha Corbin, Olivia Tchine & Zara Everitt.
Photography: Netti Hurley
Styling: Leila Afghan
HMU: Gabby Floyd
Retouch: Francois Blanchard
Responsibilities: Creative/Art Direction & Design Direction
Shot socially distanced during Covid restrictions.
Talent: England Roses – Sasha Corbin, Olivia Tchine & Zara Everitt.
Photography: Netti Hurley
Styling: Leila Afghan
HMU: Gabby Floyd
Retouch: Francois Blanchard
Responsibilities: Creative/Art Direction & Design Direction