Luke Bright is a London-based freelance Creative Lead specialising in design and art direction. His work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.
Luke’s work has won industry awards and has been featured in both Creative Review and D&AD annuals.
Contact
luke@lukebright.com Nike EMEA
Promo Visual Language
@ Stereo Creative
Working with Nike to refresh their promotional visual centre, we wanted a direction that brought the brand and its members closer together.
We created an identity that was full of kinetic energy. A playful kaleidoscopic effect entices while a metallic, futuristic palette gives a premium feel. The 3D assets can be mixed and matched across campaigns, giving the toolkit flexibility and a longer lifespan.
Collaborators: Tom Bacon, Bruno Faiotto & Oliver Huber
Responsibilities: Creative/Art Direction
We created an identity that was full of kinetic energy. A playful kaleidoscopic effect entices while a metallic, futuristic palette gives a premium feel. The 3D assets can be mixed and matched across campaigns, giving the toolkit flexibility and a longer lifespan.
Collaborators: Tom Bacon, Bruno Faiotto & Oliver Huber
Responsibilities: Creative/Art Direction