Luke Bright is a Design Director and Creative Lead working at R/GA London specialising in creative direction, art direction, graphic design and identity systems for brands and campaigns in fashion, lifestyle and entertainment industries.
My work has won industry awards and has been featured in both Creative Review and D&AD annuals.
Contact
luke@lukebright.com BBC Northern Ireland
The Troubles Collection
@ Stereo Creative 2019
We were asked by BBC Northern Ireland to create an OOH and digital campaign for their collection of documentaries and content marking 50 years since the Troubles started. Our key challenge: turn sensitive subject matter into essential viewing for under 35s.
Our solution: an arresting campaign that personalised a nation’s history for younger viewers under the tagline ‘Your Present Has A Past’. Fragmented visual language and provocative headlines bucked the clichés of traditional history-focused advertising.
Collaborators: Gavin Day, Charlie Keeper, Lauren Harewood & Francois Blanchard.
Responsibities: OOH & Digital Campaign Strategy, Design Direction & Headline Copy.
Our solution: an arresting campaign that personalised a nation’s history for younger viewers under the tagline ‘Your Present Has A Past’. Fragmented visual language and provocative headlines bucked the clichés of traditional history-focused advertising.
Collaborators: Gavin Day, Charlie Keeper, Lauren Harewood & Francois Blanchard.
Responsibities: OOH & Digital Campaign Strategy, Design Direction & Headline Copy.