Luke Bright is a London-based freelance Creative Lead specialising in design and art direction. His work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.


Luke’s work has won industry awards and has been featured in both Creative Review and D&AD annuals.



Contact

luke@lukebright.com
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Luke Bright is a London-based freelance Creative Lead specisalising in design and art direction. His work covers identities and campaigns across sport, fashion, lifestyle and entertainment industries.

Luke’s work has won industry awards and has been featured in both Creative Review and D&AD annuals.




BBC Northern Ireland

The Troubles Collection

@ Stereo Creative


We were asked by BBC Northern Ireland to create an OOH and digital campaign for their collection of documentaries and content marking 50 years since the Troubles started. Our key challenge: turn sensitive subject matter into essential viewing for under 35s.

Our solution: an arresting campaign that personalised a nation’s history for younger viewers under the tagline ‘Your Present Has A Past’. Fragmented visual language and provocative headlines bucked the clichés of traditional history-focused advertising.

Collaborators: Gavin Day, Charlie Keeper, Lauren Harewood & Francois Blanchard.

Responsibities: OOH & Digital Campaign Strategy, Design Direction & Headline Copy.

©LUKEBRIGHT2022